For years, the Knicks were a punchline—overspending, underperforming, and mired in chaos under owner James Dolan. From failed superstar pursuits (LeBron, Durant) to Dolan’s controversies (fan feuds, facial recognition bans), the team was defined by dysfunction. Their lone highlight: a 2012–13 playoff run.
Now, the Knicks are thriving. Valued at $7.5 billion (second in the NBA), they’ve made four playoffs in five years—a stark turnaround after 15 misses in 20 seasons. Last year, they pushed the Pacers to seven games in the East semis. This season, All-Stars Jalen Brunson and Karl-Anthony Towns lead a deep, playoff-tested roster.
The shift began in 2020 with Leon Rose’s hiring as president. He instilled discipline, bringing in coach Tom Thibodeau and making savvy moves—like trading for Towns and reuniting Brunson with ex-Villanova teammates Josh Hart and Mikal Bridges. The biggest stroke of luck? Signing Brunson in 2022 after Dallas hesitated. Now a two-time All-Star, Brunson has become the franchise cornerstone.
Crucially, Dolan has stepped back, focusing on his other ventures (MSG Entertainment revenues hit $959M in 2024). He’s even voiced patience, saying this core is built to last.
But challenges loom. Injuries derailed them late this season, and a first-round matchup against the Pistons—who won three of four meetings—won’t be easy. A potential second-round clash with the dominant Celtics looms larger.
After years of instability, the Knicks finally have a foundation. The next test: proving they can sustain success—and survive the pressure that comes with it.
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